Killer Fanatics

This project was an artistic challenge for me because the content was far outside my comfort zone— I’m not the true crime documentary type. I worked closely with the client in order to find the perfect balance between dark subject matter and subtle instances of irony. Elements like the wiggling knife logo and the liberal use of bright red underlined this. Ultimately, I believe we captured the unnerving psychological aesthetic of this personalized serial killer mug company.

YEAR
2021

DELIVERABLES
Landing Page
Digital Campaign

PROGRAMS
Webflow
Adobe Illustrator
Adobe InDesign